Gustavo FranzettiDesigner & Builder

Gustavo Franzetti, Designer & Builder

I design & build brands, products and digital experiences.

Based in Buenos Aires
Local time

Selected work
01/03Product · Brand2026

Nonsense

Designing a language-learning experience across mobile, tablet and brand touchpoints.

Mobile screen 01
Mobile screen 02
Mobile screen 03

Designing across the product

I work across Nonsense’s language-learning ecosystem, designing experiences for mobile and tablet, from core product flows to new features and interaction patterns. The work also extends into Nonsense Kids, adapting the experience for a different audience and context.

Beyond the interface

My role goes beyond product UI into the broader brand experience: visual systems, badges, landing pages and brand resources. Working across these different touchpoints helps keep the product and brand feeling like one connected experience.

Nonsense Kids on tablet
Badges, landing pages and brand resources
02/03Brand · Design Systems2026

ObjectStyle

Evolving a global software company’s visual language into a scalable design system built for people and AI.

01 Brand system, key visual
Scope
Visual identity
Design system
Marketing and sales material
AI-assisted production
Tools
Figma, documented design rules, Claude

Building the system

I’m helping evolve ObjectStyle’s visual identity into a reusable design system that connects marketing, sales and digital product work. The system brings typography, color, spacing and components into a shared visual language that can scale across teams.

Designing for a new workflow

The system is also being structured for AI-assisted production. Figma, documented design rules and Claude become part of the same workflow, allowing the team to create new materials faster while keeping the brand consistent.

02 Components and design rules
03 Marketing and sales applications

Currently

Alongside client work, I’m building a product of my own.

03/03Product · Brand · Build2026

Padel Studio

A live match analysis tool designed to understand what really happens on the court.

The idea

Padel Studio started from a simple question: how can players and coaches understand what actually happened during a match, beyond the final score?

Designing the product

I’m building the entire experience from the ground up, including the product strategy, identity, UX, interface and the system behind how matches are recorded and reviewed.

Building it

The product is also where my design practice is changing. I’m using AI-assisted development to move directly between designing, testing and building the actual product, rather than stopping at prototypes.

Scroll to play the rally.Or take the ball with your cursor.

About

I’m a multidisciplinary designer based in Buenos Aires, working across brand, product and digital experiences. I combine design, code and AI to turn ideas into working products, brands and systems.

Based in
Buenos Aires, Argentina
Working across
Brand, product and digital experiences

I see design as something that goes beyond the interface. It’s understanding the business, shaping the idea, defining how it looks and works, and increasingly, being able to build it. Design, technology and AI are bringing those parts closer together, and that’s where I want to work.

Let’s design & buildsomething.

Get in touch